Phrases that express something that your contacts desire will excite them and raise the CTA’s chance of success. Use action words in your copy that create a sense of urgency. Common phrases like “Hope to hear from you soon” are considered weak, especially in the business sphere.Īlternatively, experiment with some precisely targeted CTAs like these: “Let us know how you liked the webinar/meeting/video,” “Start your free trial,” or “Yes! I want a free upgrade.” Such CTAs give your prospects something definite to do. To boost your email conversion, write a distinct call-to-action (CTA) at the end of your email. Be specific and add a distinct CTA to your follow-up email Keep in mind that contacts may be pressed for time - so emphasize why you deserve a bit of their attention. Whatever your target, get to the point directly after your short intro. You wish to thank clients for something.You need to arrange a call or a meeting. There are four primary goals of writing a follow-up email: But the disadvantage is that you’re decreasing the value of both your email and the reason you are reaching out. No matter the reason you are writing, try to avoid starting your follow-up email with phrases like “Just checking back.” On the one hand, they show you’re not selling or pushing readers into anything. Just write a sentence or two to remind clients about the last conversation you had and then bring some arguments to show why the new email is important for them. To get a reminder, they will open their mailbox and read your last message. The average human attention span is eight seconds, so use the most of this time to make readers recollect your last email. Remind them of the last connection in the first line, right after your greeting. Your contacts are sure to get piles of similar follow-up emails every day, so they may not instantly recognize you from the crowd and might fail to read your email. Begin with a short reminding note about your last conversationĭon’t start directly with marketing. Also, you can conduct an A/B test to find out what time works for you. As for the specific time, we recommend you send your messages around 10-11 AM recipient time when people are the most productive. The best day to send your emails is Tuesday, showing the highest click-through and open rates. Consider their time zone and avoid messaging them on the weekend – fewer people now dedicate their free time to emails. Because of bad timing, your clients might simply miss your email and leave it unread. This requires time and patience, but make sure, there is no business where following up every day or two will get you the desired reaction. Give readers time to process the first email and determine if it’s worth taking action before sending them another email. Try to set up your mailout frequency with at least 4-5 days between the messages. For example, 33.3% of marketers prefer sending emails on a weekly basis, while 26.67% recommend a frequency of multiple times per month. Still, it’s important to know the duration of pauses used in your niche. It doesn’t mean you should wait an entire month to send your follow-up. Put yourself in a prospect’s shoes and imagine if it’s OK to get the follow-up a day or two later. Even if recipients are interested, they can’t process the message that fast. Sending an email before the weekend and following up on Monday, expecting some result, is a bit absurd. Never send a business follow-up email too fast Corresponding reminders can be set in your email client or another mailing software if there’s no reply from your prospects. In B2B or B2C communication, a follow-up is also an action that follows the previous unanswered messages. These are often automated emails that are triggered based on fixed time intervals and a predefined action, event, or behavior related to or done by your client. If well written, they can significantly contribute to attracting a client’s attention, getting a job, or confirming decisions made with prospects.Ī follow-up in the context of email marketing means sending one or more messages to your prospects after the first contact. So, it’s not surprising that sooner or later, every company deals with email marketing, newsletter templates, and follow-up emails, in particular. It’s a simple fact: communication via email offers many advantages in both private and business areas.
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